Revolutionary urban spaces that shape Milan: from conceptualization to strategic Business Plan.
Lendlease was assigned to manage the Milan Expo 2015 area. The project involved the transformation of the site owned by the public company AREXPO into the most important European scientific research hub, with the ambition that it will become a global benchmark for sustainable urban areas. After a tender, Lendlease entrusted RAA (Ralph Appelbaum Associated) with the development of the concept and a masterplan for the design of the spaces and contents of MIND’s first strategic promotion project, a Visitor Centre intended for both the b2b and b2c public.
The MTG team was already involved in the tender phase by RAA to identify local consultants and partners. After the assignment, MTG, as project manager, was responsible for managing the process design, the budget for the development, design and content production.
Budget: +7mln euro