via Torricelli 7
20136 Milano



Artistic Direction / Executive Production / Project Management

A digital archive as the heart of the brand: leveraging heritage through storytelling.

The design and development of the “Archivio storico e contemporaneo Enervit” have enabled MTG to effectively leverage the heritage of one of the leading companies in the sports functional food and dietary supplement industry. The archive serves as a powerful tool for internal communication and targeted management of their historical assets.

The project was structured in the following phases: mapping of existing materials, digitization and shooting, creation of an informative and relational structure, design and platform development, as well as standard cataloguing and data transfer activities.

The project cycle unfolded over a period of 12 months, which included dedicated months for conducting a feasibility study to identify the best solution for Enervit.

Clients: LAVAZZA
MQ: 1200
Budget: +7mln euro