Museum

The Olympic Museum Revamping

Architectural project / Content Strategy / Exhibition Design / Feasibility study / Project Management

A new content strategy, visitor journey, and business plan for the Lausanne International Olympic Museum’s revamp project.

Following an international consultation, the MindTheGap team was chosen as a consultant to TOM and IOC to develop a feasibility study for the repositioning and renovation of the Olympic Museum in Lausanne.
The study included:

a preliminary strategic phase intended to identify a new content strategy, aligned with the new dynamics of IOC and in line with the institution’s sustainability strategy
a new visitor journey, inclusive and integrated across the different touchpoints: Exhibitions, TOM Boutique, TOM Cafè, BTB & corporate events areas, the Olympic Park
Preliminary Business Plan that includes, besides a ost plan for different levels of intervention, a forecast of the impact on revenues at closing time and a forecast on the possible positive impact on the revenues.

a preliminary strategic phase intended to identify a new content strategy, aligned with the new dynamics of IOC and in line with the institution’s sustainability strategy
a new visitor journey, inclusive and integrated across the different touchpoints: Exhibitions, TOM Boutique, TOM Cafè, BTB & corporate events areas, the Olympic Park
Preliminary Business Plan that includes, besides a ost plan for different levels of intervention, a forecast of the impact on revenues at closing time and a forecast on the possible positive impact on the revenues.

Clients: LAVAZZA
MQ: 1200
Budget: +7mln euro