via Torricelli 7
20136 Milano


The Olympic Museum

Business Plan / Content Strategy / Masterplan

A new content strategy, visitor journey, and business plan for the Lausanne International Olympic Museum’s revamp project.

Following an international consultation, the MTG team was chosen as a consultant to TOM and IOC to develop a feasibility study for the repositioning and renovation of the Olympic Museum in Lausanne.
The study included:

  • a preliminary strategic phase intended to identify a new content strategy, aligned with the new dynamics of IOC and in line with the institution’s sustainability strategy
  • a new visitor journey, inclusive and integrated across the different touchpoints:  Exhibitions, TOM Boutique, TOM Cafè, BTB & corporate events areas, the Olympic Park
  • Preliminary Business Plan that includes, besides a ost plan for different levels of intervention, a forecast of the impact on revenues at closing time and a forecast on the possible positive impact on the revenues.

Clients: LAVAZZA
MQ: 1200
Budget: +7mln euro