The Olympic Museum

Following an international consultation, the MTG team was chosen as a consultant to TOM and IOC to develop a feasibility study for the repositioning and renovation of the Olympic Museum in Lausanne.
The study included:

• a preliminary strategic phase intended to identify a new content strategy, aligned with the new dynamics of IOC and in line with the institution’s sustainability strategy
• a new visitor journey, inclusive and integrated across the different touchpoints:  Exhibitions, TOM Boutique, TOM Cafè, BTB & corporate events areas, the Olympic Park
  
• Preliminary Business Plan that includes, besides a ost plan for different levels of intervention, a forecast of the impact on revenues at closing time and a forecast on the possible positive impact on the revenues.